Don't get me started on the lack of cool football apparel (and any other sports apparel) in campus stores.

Casual visitors would barely notice we have a D1 athletics program.
And I didn't find anywhere to buy apparel at the game last week either (unless I missed it)

Does anyone know who is in charge of purchasing the fan apparel at the bookstore? If we know, maybe we could start a pressure campaign

I am all for this. We honestly need to address this with the Chancellor. That’s the only way things can change rapidly.

I saw a guy wearing a nice shredville polo at the Cal game. Now I'm curious where he got it...

My wife went to USF, so she's going to wear my dad's Bob St. Clair HOF jersey to represent USF football and really confuse a lot of people.

I've emailed everyone imaginable in the past (over about 18 years). I never get any responses. I gave up.

Honestly, these people (whoever fills the campus stores) don't care about sports. And this shows by the track record.

They could sell a ton of this stuff. Students/fans love team apparel...anything with an Adidas logo that resembles what the teams where. This is very simple.
Just with parents/family of players, they would sell a lot of stuff.

I read someone on this board over the past couple of years someone said they were told something like "the team doesn't want the general public wearing their stuff"....(???)

I would guess the guy wearing the shirt was given it by someone in the staff.


I don’t know the deal with the bookstore. I think there’s some beauractic reason they don’t sell the adidas gear.

Perhaps laziness....
Cal Poly and Sac State don't seem to have a problem selling Adidas gear....


https://www.bkstr.com/calpolystore/shop/clothing-accessories/men?Brand=brand_ntk_cs:%22Adidas%22&pageNumber=1&orderBy=1

https://www.bkstr.com/csusacramentostore/shop/clothing-accessories/men?cm_sp=menu_men&Brand=brand_ntk_cs:%22Adidas%22&pageNumber=1&orderBy=1

I didn’t say there was a LOGICAL reason!

As I understand from someone who used to work there, the bookstore doesn’t really “design” apparel, there are various purveyors with catalogs of stock designs that sub whatever university. MV Sport is a big one they use. Same basic sweatshirt branded to dozens of universities, so they may not have great incentive to invent new styles. At one time, not sure if they still do, they could do some shirt printing in house but only for “event” type shirts like Picnic Day that didn’t interfere with license deals. Many universities have contracted operation of their bookstores out to BN or Follett (as Poly has). Some of the styles are online-only, so I wonder if Follett’s national economy of scale gets them more variety from the purveyors. UCD mostly operates the bookstore themselves, though I think Follett is involved in the textbook business. I think historically different campus entities made some of their own interesting shirts but in the 2010s everything related to cash handling was consolidated under the “UCD Stores” umbrella, it’s even where you pay for ARC memberships and replacement ID cards now. While the new bookstore is beautiful, my opinion is the merchandise became kind of bland.

Thanks for posting the links. CP's offerings are impressive.

Dear Whoever runs the bookstore, etc.,

Why can't we have nice things?

Honestly asking,
Aggie Nation

They sent out a promotional email last week showing a jacket i really liked. The swag store at the stadium didn’t have it. I stopped by the bookstore, nada. Then went into the store downtown. They didn’t have it either but said it should be available online. Nowhere to be found. Why pick a product for a promotional email that can’t be purchased?

Davis so needs a walk-in UC Davis Team Store at the Stadium.

Spot on!