Thanks for starting this discussion; I hope it develops...and maybe gets someone's attention. So much to say and so little space and time.
1 - I think most would agree that effective Sports Information and Marketing are both crucial to intercollegiate athletics. I think particularly so to UCD.
To begin with, UCD isn't a hometown team in a decently large media market. That position obviously goes to Sacramento State. Our athletic programs are number two for the local print and broadcast media. And always have been, except for the Sochor era football teams. Jim Doan, SID when I was a student kept a running summary of column inches devoted to both Sac State and UCD in both the Bee and the now-defunct Sacramento Union. The Hornets always had a significant advantage, even when Joe Carlson Bob Hamilton were winning basketball championships and the Hornets were in the middle of the Far Western Conference. Even in Jim Sochor's first few years.
And Davis gets nothing from Bat Area media.
Without active, assertive and effective Sports Information and Marketing Departments, UCD has no voice. And a "voice" will become an even bigger need as we move into the Mountain West.
Secondly, with the Davis Enterprise all but defunct, and little to no coverage in the Woodland Daily Democrat, even locals have a difficult time knowing what, when and where for UCD Athletics. If UCD wants to put local community members in the stands - and I hope they do - Sports Information and Marketing has to reach them somehow.
2 - Simple writing competence would be nice. The December 18, 2024 article, "Larison, Hastings, Meyer And Rex Connors Named Stats Perform FCS All-Americans", on the UCD Football website is a case in point.
The first two paragraphs give a brief introduction and some general background. Good so far.
Paragraph three starts out, "The Aggie running back...", which is okay IF one has been following the Aggie football team. A new reader, however, is wondering WHICH of the five players in the headline is being referenced. We learn in the second sentence that Lan Larrison is the subject of this paragraph, and as it turns out, the next one as well.
Paragraph four begins, "In only 11 games played, the first team All-Big Sky conference honoree made his presence felt on each snap racking up an impressive 115 total tackles...". Hmmm. Those aren't running back statistics. But without leading with Rex Conners' name, there's definitely a disconnect for a reader.
Unfortunately, this article isn't an isolated example. I've been frustrated by poorly written article about many sports. Players who are listed on the roster as seniors are referred to as sophomores. Sport-specific terminology is misused (i.e. the terms game, set and match are used incorrectly). This particularly occurs in some of the less well-known sports on campus.
These types errors in clarity and accuracy are not the hallmarks of competent, professional sports writers. And they should be caught by competent editors / proofreaders - who should not be the person who wrote the article. As an alumnus, I'm embarrassed to have this level of writing represent the university.