The Sacramento media has always favored Sac State. I was a student in the late 60'-early 70"s. The then Sports Information Director, Jim Doan kept track of coverage in the Bee, the now-defunct Union, and the TV stations. Even through the run of Joe Carlson/Bob Hamilton basketball championships/small college tournament appearances and the first few years of the Jim Sochor era, Sac State had a consistent 2-1 or more advantage (number of articles or TV features, length of articles, etc)>. This during a times UCD not only beat the Hornets head to head, but while Sac St finished no higher than mid-conference.
If I remember correctly, Sac's initial offer to the Mac was $10 million buy-in, and no media money for 2 years (the Mac's current media deal with ESPN+ expires in 2027). The reports are now $18 million buy-in, and we don't yet know if there's a longer wait for media money, or a restriction on competing for conference championships, etc. At this point it could be a very conference friendly deal (pretty much take it or leave it). We also don't know what it may cost Sac State to buy-out of their already scheduled games. Knowing Sac's ambitions and desperate need for a football schedule, I bet the other schools all demanded a financial guarantee
The current MAC media deal gives each current FULL conference member just south of $700,000 a year for rights to ALL sports. The MAC needs to start negotiating a new deal soon. As a football-only member, Sac will only get a reduced share, whatever the may be. As Sailorgabe has pointed out, the media landscape is also changing. The MAC may
potentially be able to get a relatively better deal than now, but perhaps not. Potential, as someone once said, means you haven't done it yet. Regardless, Sac State will also be giving up a grant of rights to the MAC for the duration of the new deal. So, if the MAC is the Hornets' stepping stone, they're going to have a hefty buyout to switch conferences.
Sac will only be able to switch conferences if someone wants them. That means they need to be VERY successful. A few months ago, some people on this forum were predicting that the Marion-led football team and the Bibby-led basketball team would lay waste to the Big Sky, and in football challenge for the national championship. There was also worry by some that Sac was now the local/national media darling, and that would cause huge problems for UCD (recruiting, etc.). How'd that work out?
Yes, this may work out for Sac State. Yes, it may make our task more challenging. But that doesn't mean that the way UCD is proceeding is incorrect.