Week 11: Southern Utah Thunderbirds I'm sure that the marketing can be more focused and improved but I'm worried that the problem goes much deeper. I think the Aggie fan culture has changed over the years since we went to D1.
UCD is rightfully known more for its academics than its athletics. The student body is huge but it is made up of mostly very scholarly students who grew up in the digital age. These students were studious in high school and most likely they were not that much interested in their high school's sports.
High school sports used to be the center of high school social activity and that is not the case anymore. Kids today have their digital devices, all sorts of social media to participate in, immersive video games and addictive cable TV series to binge on with their friends. If you didn't grow up a sports fan, you are not going to become one at college when there are so many other innovative digital things to do in between studying.
I've got nothing against "nerds," in fact, I love them and most "nerds" could give a hoot about college and pro sports. When you look around Aggie Stadium you see a lot of folks in the older generation and some families with young kids...not a lot of students.
Then there's all the concerns about CTE and the number of injuries in football and the huge financial cost of the sport. Football participation has declined among youth and high school athletics except perhaps in the deep south where it rivals religion.
Davis is a progressive and informed community and I think, that even though the population of Davis has increased dramatically recently, there is a lot less interest in Aggie football in the community than there was in the D2 days. I think the majority of Davis families see football as just too dangerous.
I don't want to be a Debbie Downer, I love the game, but I think the times have changed and football, especially at our level, faces some really big hurdles in a university town like Davis.