UC Davis Athletics Joining Mountain West - Football to Follow I personally don't like the idea of foregoing media rights income just to slap on the MW or FBS label. Seems rash. It's a big source of revenue for these programs (millions of $$ per yr) which puts new FCS to FBS programs at an immediate disadvantage. I think the UCD brand is worth more than that. Keep fielding suitors and negotiating and building the brand. A better opp might come along more mutually beneficial between program-conference. Even the NDSU deal seems one-sided in benefit of the conference. Not to mentions SAC