Led by a non-traditionalist president intent on competing in major college football, the university’s athletic department has made significant investments for athletic promotion, even erecting billboards in an attempt last year for an invitation into the new-look Pac-12.
Renovations are planned for its football stadium to reach FBS standards and plans for a new stadium have been in the works. The university last year hired as its men’s basketball coach Mike Bibby, a 14-year NBA veteran, and announced Shaquille O’Neal as the program’s voluntary general manager.
