Should Cheer Leading be an Olympic Sport? Competitive cheer is an interesting animal because with no national sanction like ncaa it is entirely privately owned. One side of the equation is Pop Warner cheer - technically non profit but the cash cow that keeps the youth football organization in business. The other side is Varsity Inc, privately held by a billionaire who owns pretty much every cheer league that isn’t Pop Warner, as well as vertical integrations like the companies that make the uniforms, produce the music, arrange the travel, and take the photos. These two organizations despise each other and kids don’t tend to participate in both simultaneously because the rules and techniques are different. The organizations trade barbs of who is more committed to safety vs profits. Varsity further has two camps- the school based teams and the private club teams. The deeply committed kids do both. By far the ugliest stuff happens on the private club teams because you’re dealing with people who have money, are willing to win at any cost, and who’s poor behavior goes unchecked until it rises to the level of involving the sheriff. The school teams behave a little better because they usually get the “don’t embarrass the school” talk from the principal. But in both cases you have kids being thrown in the air with really no safety equipment and “coaches” who’s only qualification was being a cheerleader 20 years ago. In fairness, inappropriate behavior from coaches of private teams is not limited to cheer. If there is one stereotype being broken, however, it is that cheer is no longer exclusively “hot girls”—they have grown to accept people of varying body sizes, gender ambiguities, and disabilities—anybody who has a parent with a checkbook.