Hello! hello and welcome! I believe in the 15+ year history of this (and the predecessor) board, you are the first staff person identify yourself, though I’m sure there have been plenty of lurkers. Nice to have you here! My connection to athletics, I’ve been going to Aggie football games since before I could talk, spent four years in the Aggie Band-uh back when we travelled to every single away game (the real band, not this new (sorry) Midwest high school knockoff band), and now I’m a fan from the eastern time zone.
The culture at UC Davis has historically been kind of simple and folksy but aged just to a fine maturity. Back along about 2007, Athletics and the university as a whole decided they were going to go with this “we’re big time now” persona—and it never really worked in the “is that your father’s suit jacket?” kind of way. And while they were busy doing whatever “big time things” they were doing, were sort of late to the party on social media (or even keeping the website up to date). To me the “voice” on social media has been like following IBM or Pfizer—not super timely, odd forced jokes, the appearance that every photo of students is staged and perfectly balanced with one of every race and gender and posts tend to just be announcements, not interactions (and comments get censored). There’s something to be said for the way Wendy’s and Universal Studios engage with people online.
When I think about the ESPN+ coverage, it’s weird they there’s no pregame/postgame show. We just jump in (if we’re lucky, sometimes due to technical issues we kiss a minute of the game. We can also sometimes hear the talent when they they think they are off the air and aren’t). And at the end they rush off the air like the sopranos are coming on… but it’s a stream, there is no other show starting. Back in the days when it was radio only—KHTK and KDVS, there was meaningful pre and post commentary.
As far as student interest and engagement, there’s the elephant in the room—as the university population has become more female and more Asian/Asian American, interest in athletics has dropped. I guess nobody has figured out how to make it relevant to some groups. That said, back in the 90s and 2000s there was more spirit. For example the Aggie Pack didn’t just have an emcee, there were “characters” that were part of an ongoing skit all season long and sometimes they would get together with the band and kind of push the envelope and really get the crowd going. If you were a student, you got an Aggie Pack card and non-students could get an Aggie Fanatics card. At every athletics event, you would get Aggie Bucks for signing in with one of those cards. Most games also had a giveaway item, candy, water bottle, etc usually a sponsored item. They would also hand out Aggie Bucks during the game—popular was tube sock madness where they would use a potato gun to launch tube socks full of Aggie Bucks and coupons. Sometimes they would hand them out at the exit gate too (helped people want to stay 4 quarters!). You could use the Aggie Bucks to buy merch, so fundamentally everyone in the stadium could get an Aggie Pack or Aggie Fanatics shirt free. And then whoever was working on “big time ideas” nixed all of that and decided it would actually be better to have no giveaways and just the bookstore selling $35 adidas T-shirts.