Week 11: Southern Utah Thunderbirds I get what you are saying, but the VAST majority of students who are at UCD aren't from Davis and I would say most in the stands don't live in Davis.
We have to sell the team and the game day experience. Reach out to the Greek system, club teams, clubs, and then go beyond Davis. Does the football team send players to area elementary/middle schools to read or participate in PE/classroom activities? Do we market to groups in Yolo/Sac/Placer/El Dorado/Stanislaus counties? What about the Bay Area? We should.
We're recruiting players from those areas so there should be some sort of fan interest.
Yes, high school students have a lot of options, but if you have a team that competes the students show up. Kids want to be a part of the student section, you just have to make it interesting and tell them 7368628362 times there is a (home/away) game on (insert day of the week here) at (insert time here).
EDIT: Look at the influx of corporate dollars into the program. There are companies that have parted way with their money to buy ad space at Aggie Stadium. We have sold companies that spending their money at Aggie Stadium is a good idea, now it's time to sell the general public/students to do the same thing.