UC Davis Athletics Names Molson Coors Official Partner
"UC Davis Athletics announced today a new relationship with Molson Coors Beverage Company, providing for the brand to be an official partner and the exclusive domestic beer provider of the Aggies through the 2023-24 season."
Coors was a big sponsor of volleyballl in the 80's. If I remember right they sponsored Coors light Volleyball league plus a tourney or two at the rec hall. I hope the money is good for the department.
Could be that Coors is sold at the snack bars but the independent food trucks/stalls including Sudwerk (if they feel like coming) can serve whatever they want provided they have the license.
I doubt Sudwerk is totally parting ways because they don’t really compete with Coors. Perhaps they are considering domestic and craft as separate categories. Kind of interesting this is on the athletics side because on the academic side Anheuser Busch sponsored a building. Everyone’s money is green.