OH MY LORD
When team record is downstream from how successful programs are at extracting funds from their assets, its not surprising that professionals are sought to maximize the extraction of value.
Private capital could identify undervalued assets the conference owns, agree to pay the conference a guaranteed amount in exchange for the rights to the asset, with them taking a profit from the amount they guaranteed and what they actually get from marketing the asset. They put some investment or money at risk and earn income from the asset. Assets might be broadcast rights, logo’s, images, endorsements. The private equity firm doesn’t need a seat on the board, just a contract to market the asset.