Week 5: North Dakota @ UC Davis I don't disagree, but I think the percentage of season ticket holders is still on the lower end of the spectrum.
It is great that folks buy season tickets and come up for a game or two but there should be some sort of established secondary market/fan exchange for those seats if they choose to not make the drive.
It's a win-win for everyone. If you can't make it, put the tickets on (insert vendor here) and the STH is able to recoup some of their money and butts are in the seats. As you said drmike, more people = better environment and greater demand for tickets.
I know that demand hasn't been that high outside of the first few seasons at Aggie Stadium but with 9,500 against a virtually unknown opponent to the majority of our fan base means demand is ticking up.