A quick search says WSU football has $1M, but the goal is to get to $10 Million. That's a massive jump, I don't see how, unless they're including conference monies.
"The Colorado players with the highest NIL valuations (per On3) are offensive lineman Jordan Seaton ($1.9 million), quarterback Julian Lewis ($1.1 million), and freshman lineman Carde Smith ($111,000)."
JuJu Lewis was a highly touted five-star recruit. He sat out the last game to preserve a year of eligibility.