Improving the program I think we can split up the thinking into results and actions
Results
Besides winning, what would we like to see?
- More Sac regional support: I want people who are not even alumni to want to attend games
- Greater Bay Area support: We have so many alumni in the Bay Area, for example (myself included) and I don't think we tap into this market at all. Even during the March Madness run last year, the watch parties were rather low effort, last minute, and low turnout. We could do better
- More revenue from streaming: Cord cutting is a real trend, and given how we're one of the top public universities, we should be able to apply more forward thinking. I'd like to see ads from bigger dogs.
What to do
- Invite more local artists with support base to halftime shows: If you get a musician from Sacramento, or elsewhere in the area, you can bring more people to the game and potentially groom them into being a casual fan.
- Get Bay Area involved: I would love a shuttle for us to go to games and come back. I'd like more promotion for away games in the area to build up hype, especially since we can actually win these games now. No one really knows when the Ags are in the area, or if there's a quick and easy way to go to a game on a Thursday (for example).
- Boost streaming quality: Make the on screen graphics look more professional. Stop with the audio technical difficulties. This year has already been a big improvement, with the announcers synced up to the video (finally). I definitely enjoyed watching games remotely (although I wish it was on YouTube so I could stream more easily, and cast more easily). It can also help students dip their toes in if they are curious about basketball, but for whatever reason haven't attended in person yet. Not sure how much of this is on the school, and how much is on Big West. Either way the school can still do a much better job. Better quality = more streaming = more opportunity to advertise
I think the practice facilities are a good idea too. But I think what we're seeing these days is a solid product on the court, but the support hasn't grown at the same rate, so I think improvement is more sorely needed on the promotion and operational front