Attendance I think atmosphere is an equally important barometer of support. The alumni section looked pretty good the last game, but I was pretty much the only person in my section making any noise. And when I did, folks were mostly nice and polite but treated me like a kid. When I tried to high five some folks after a touchdown, they looked annoyed. Maybe it was just me though
From a live marketing standpoint, if I didn't know better I'd say it looked like our football games are quiet, serious affairs. Not sure that's a great pitch for neutral/less engaged students as a Saturday pass time.