It great! Why was it made if not for recruitment?

Maaaaaagical.

Who wouldn't want to play for a coach like that? He's a wise man with the right values and vision. Everyone wants wins and championships and those goals are worth aiming for but what Hawkins teaches his kids is something they can take with them into their lives after football and do something to help make things a little better in the world.

Those kind of lessons have all but been forgotten in the win at any cost philosophy that we see all to often in sports. What a breath of fresh air Hawkins is in a world where so many prominent people have sold their souls for power and self-glory.