According to On3, the junior has NIL deals with Topps, Beats by Dre, Under Armour, Gatorade and Mercedes-Benz among others. Colorado head coach Deion Sanders quipped a watchmaker should join the ranks given how his son's watch flex is growing in popularity.

"We on the biggest stage, much love and shoutout to DJ Khaled—he's the one who stamped it, he and Rick Ross—that's hood royalty," Coach Prime told reporters. "It's hilarious to me, I love to see it, we joke about it on a daily basis. We gotta get him a lucrative watch deal, he can't do it for nothing. We gotta capitalize on the moment, he is my son."