• 72Aggie
    251
    Big West announced a new logo, identity, whatever...I'll just leave this out there, but personally, I'm underwhelmed. Is that part of a B, a W, a 3....looks like the numeral on a NASCAR vehicle, but I digress.

    https://ucdavisaggies.com/news/2021/7/21/athletics-big-west-conference-reveals-new-brand-identity.aspx
    https://bigwest.org/index.aspx
  • fugawe09
    162
    The UCD press release says basically nothing, except that this logo was designed by committee, which shows. They kept tossing around diversity and inclusion buzzwords, which I'm not sure if they are referring to some sort unnamed programmatic change of substance or if just a new logo is supposed to make us feel more huggy about diversity? In real terms, changing from a multicolor rectangular word mark to a simpler square format logo and wordmark will look better on social media and phone screens. Not sure why they didn't just come out and say that.
  • 72Aggie
    251
    The grey and white coloring of the logo doesn't exactly fit the catch phrase, "Only the bold."
  • zythe
    93
    This looks like a middle school art project that won a participation award…
  • Firefan17
    34
    Underwhelming is precisely my thought. I see a 3 and I completely agree on the NASCAR numeral look of it. I guess they were going for something similar to what the Big 10 did with their logo, but it's a swing and a miss for me
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