Excellent post, TrainingRm67. You actually laid out the exact reasons why a California Conference may be the best—and perhaps only—path forward for sustaining college football in California.
The so-called “power” conferences are bleeding money. They’re relying almost entirely on TV revenue to stay afloat in the next media deal, yet the economic and technological landscape has fundamentally changed. Traditional television—the NBC, CBS, ABC, and even ESPN model many of us grew up with—is dying. The next generation simply doesn’t engage with those platforms. Streaming has already replaced them. YouTube, Amazon Prime, Apple, Google, and similar companies are now the real distribution channels.
So what happens in 2030 when the current TV deals expire? Do we really believe that same level of money will still exist? I don’t. I think the endgame is a semi-pro super league made up exclusively of blue-blood programs—Notre Dame, Florida, Ohio State, and the like. That leaves schools such as Stanford, Cal, UCLA, San Diego State, Fresno State, and others on the outside looking in.
When that happens, schools will face a few options:
Scramble to rebuild old conferences with new members.
Drop down to the FCS level.
Eliminate football altogether.
Or rethink conference alignment with geography playing a much bigger role.
This is where a California Conference makes the most sense.
California has the population—nearly 40 million people, the largest in the country.
California has the economic power—the largest GDP in the U.S. and the fourth largest economy in the world.
California is the global center of technology and media.
California also has a deep and diverse education system, from junior colleges to the CSU and UC systems, along with strong private institutions.
The only real reason college football hasn’t reached the same level here as in other regions is simple: culturally, we haven’t cared as much. The biggest football programs in the state—Stanford, Cal, UCLA, USC—are elite academic institutions that relatively few Californians actually attend. Compare that to a place like Ohio State, where a large portion of the state’s population attends and passionately supports the flagship university. As a result, local investment and emotional buy-in in California has been lukewarm.
If you doubt that community support exists here, go watch a Cal State Fullerton baseball game. That program is a national powerhouse and draws strong local support—proof that Californians will invest when they feel connected.
Now imagine a California Conference where UC Davis plays at Stanford, San Diego State, San Jose State, Cal Poly, UCLA, and Sacramento State. Travel costs drop dramatically. Trips are shorter. But more importantly, real local rivalries form. Communities become invested. The state’s massive population gets engaged. That drives business, media interest, and long-term investment.
Finally, leverage what California does better than anyone else: technology and entertainment. Silicon Valley is here. Hollywood is here. Google was born here. Create a California Conference YouTube channel. Use Hollywood-level storytelling and marketing to promote the league. Make playing a California school a national event. Keep California talent home and build something unique.
If college football is going to survive in this state, it won’t be by chasing a dying national model. It will be by embracing what California already is—and building a conference that reflects it