Low Interest in Men's Basketball? Cal spent $500 M on the upgrade to Memorial Coliseum and Athletic Performance, $60 M on Haas, and $30 M on Wilcox.
How is that a de-emphasis?
Cal also had abysmal marketing before the first two football games this year while their marketing manager was sitting on other boards. (Alums and football coaches rang the bell to give away tickets and avoid an embarrassment.)
FTR, Cal has now brought in a football GM (like Stanford) and an OC to aid 6-win Wilcox.
I have some friends who think SoCal is more socially relaxed, maybe NorCal takes itself too seriously. I was with a small group in a Persian family's home in Orinda, and the wife said "White people don't socialize." I should have responded, delicately, but it probably wasn't the right time.